A product launch email sequence is a series of time-based emails automatically sent to people on your email list. I appreciate you taking the time to read my message. Follow-up introduction is usually a continuation of a meeting you’ve had in real life. We're committed to your privacy. You can also learn more about us at our exciting new [product or service] at [website link]. There have been some changes at [our company], and I wanted to reach out to let introduce myself as your new point of contact. We are [reason you trusted by others]. Therefore, the day-to-day best contact is more likely to reach out or request follow-up information. Here are 5 fundamental best practices to follow for a successful new product introduction. It can also let you introduce them to benefits you might not have had a chance to explain in order to get a reply email, phone call, or follow-up meeting scheduled. You can read the whole story here: [Provide case study link.]. Once you’ve started using email templates, you’ll want to store them in your customer relationship management (CRM) so you can access them easily. [List reasons why a change was made.] We are [reason you are a credible source]. Emails lacking subject line are either ignored or deleted. However, if you have any questions or concerns related to this change ahead of that time, please don’t hesitate to ask. What is a product launch email sequence? Is it safe for me to assume that's the case here? She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management. The typical email subject line is something like, “Following up.” But the words “Following up” do not stand out in a crowded inbox. We may make money when you click on links to our partners. The referral introduction is an email you send to someone you were referred to by a mutual connection. Here are a few things to consider as you write an email to your prospect: Here are several examples that can inspire your own prospecting techniques. Review sample introduction emails and letters, and download a free template you can use as a starting point for your own letter or email message. New Product Introduction Letter Email Formats To market a new product to your customers, you must officially inform them of the product. They help accelerate sales growth by allowing you to reduce the amount of time needed to draft common messages. Client, I hope this email finds you well. I’m looking forward to talking with you soon. It can be sent by either the existing point of contact to introduce his or her replacement, or can be sent by the new point of contact themselves. The Best Way to Introduce Yourself. Email templates like the one above reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers. This article is part of a larger series on Sales Management. The product introduction welcome email helps to provide value by showcasing your product or service in a format which is easy for your customer to digest. We've worked with [name 2-3 clients], and many others to [achieve goal]. If I don't hear from you, I will reach out to you via phone later in the week. The sample sales introductory letter below features a real product called the Sales Activator®. You'll also want to introduce a case study at this point. A follow-up email is a message you send to someone you recently met or were personally introduced to by a mutual connection. Subject Line: [First Name], I’m glad we had a chance to meet. Which of these works best for you? For more information, check out our privacy policy. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Your recipient should have … Dear [CLIENT.FirstName] [CLIENT.LastName], Marketing a new product or service in today’s highly competitive environment can be a challenge to any new or old business. The cold lead introduction email is the message you send reaching out to a prospect whom you’ve never met or contacted before. How to introduce a new product to customers through email 1. With Salesforce Essentials, you can use your existing templates for consistency in messaging across your business, without leaving your email inbox, on your computer and on mobile. The purpose of this message is to introduce your company to the high-level contact in a way that will encourage them to forward your information to the best day-to-day contact. According to Forbes and Nielsen, 92% of consumers are more likely to trust a recommendation from a friend or family over any other form of marketing. Use this introduction email to request advice or expertise from someone you haven’t previously connected with, but who is recognized as a subject matter expert. At a certain point, you're wasting their time and detracting from your time spend on prospects who are actually ready to close. Include time for preparation. Try the #1 Sales and Support CRM FREE for 14 days! This message can serve to remind your customer of your offerings and prevent your competition from seeing the staff change as an opening. The three main types of business introduction letters are: • Introducing a new business, vendor or manufacturer to other businesses in the hope of creating a new client or customer, which may include new buyers, a new product or product line, an announcement, information about a trade show or a targeted letter about a new service or product You'll typically want to use the subject line, "[Company Name] — Still Interested?". Hope you had a good weekend (been well, etc.*). Really show that your product or service can suit their specific needs and goals. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'be67aa79-8dbe-4938-8256-fdf195247a9c', {}); Considering the sheer volume of emails we send and receive, the communication you send needs to be clear, to-the-point, and relevant. [He/She] can be reached at [new point of contact’s contact details]. Introduce them into your email cadence and see what kind of a difference they make. I’m free Wednesday afternoon or Friday morning. It describes the details of the product and how it will be beneficial to the customers. This would be used as a follow up to the above email (either the next day or the following week), and I would recommend the subject line: "Sorry I Missed You." You must be logged in to comment. In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and were thinking we might be able to help [company name] as well. Schedule at least 3 emails and start sending them at least 1-2 weeks before the official launch. In this case, you are not specifically introducing yourself, but it is still an introduction and should include the same elements as any personal introduction message. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. I found your name [how you identified the contact]. It should also be used to alleviate any concern a client or customer might have related to the change. Subject Line: Do I have your correct address? This email is in which you share the name, images, and details of your product. In addition to reinforcing the sense that a human being is on the other side of a computer interaction, the web event introduction email serves as confirmation that you received their request for more information and lays out next steps. Over this time, we signed up for 100’s of product launch email sequences, picked the most compelling, and wrapped them into a single PDF you can flip through come … I've tried to reach out a few times now without a reply. Congratulations on joining [credibility statement] by taking the first step toward [outline your key benefit]. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. Example 3: Cold email displaying your credentials. While there are specific introduction emails for different situations, all effective introduction emails have general best practices. I’ve also attached [supporting information about you, your product, or your service] for your reference. Do you have 30 minutes anytime early next week that would work? Quickly following up on my email from yesterday. An email should always have a good and convincing subject line. G Day Mr. As a reminder, we're a Y company, expert (or specializing) in the X category. This is the most hard sales-oriented email your going to send in this sentence. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. I trust that I am leaving you in good hands and wish you continued success. You can use email to build anticipation and excitement leading up to your product launch. An example could be: “In fact, we’ve been recognized by the National Association of Healthcare Administrators as a preferred partner for the past four years.”. When it’s time to introduce a new product or collection, most brands take the simple approach: They email their whole list with one or two emails and call it a day.. 3.2 Business Introduction Email Samples for contact pages. Download now OR send this to your email & subscribe to receive more expert-written content. Written by Lee McKnight Jr. I would like to schedule a kickoff call with you this week to discuss our implementation process. I understand that [define their pain point]. For example, before reaching out to the prospect, do some research and find out if there’s anything noteworthy you could mention, such as an award or recognition. In addition, Salesforce Essentials allows you to create custom reports to help identify which products are top sellers and which are not, so you know which products are popular and most likely to generate additional revenue if also promoted. Here's a sample email you can use to approach a new client. Important! Instead of asking “Do you have time for a call this week?” write “I’d love to schedule a brief 10-minute call to learn more about how we can meet your needs. [Include a personalized compliment.]. You may unsubscribe from these communications at any time. Please ask them to reply to this email, call me at [phone number], or let them know that I will be reaching out directly. Not sure if you've been really slammed or you've decided to hold off for now, but I wanted to see if you might have any feedback on our proposal? If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. If you have a minute or two to learn more about us, you can visit us here at [site]. It's based off the first, introduction email template. Which of these works best for you? This email would be used as an initial introduction to your company. It helps in gaining recipient’s attention and persuading him or her to open the email sent. The purpose of this message is to make an initial connection and schedule a phone or in-person conversation. Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies. Do not forget to include the subject line, that clearly highlights the product’s name. This email typically gets a response as it gently points out to your prospect that they've gone dark, but you've stuck with them. I appreciate your time and consideration, and I look forward to hearing back soon. Free and premium plans, Sales CRM software. I am hoping to discuss this more with [person you are trying to connect to], and would appreciate you connecting us, if possible. New York, NY 10017. In addition, it’s someone you are not able to connect with through a referral, phone call, or other introduction strategies. Email Template for Providing Business, Product, or Service Information to a Client Purpose — let a client know details of a business offering. It's not easy to get noticed in someone's email inbox. They can also learn more about us at our website at [website link]. Which of these works best for you? I’ve attached [supporting information about you, your product, or your service] for their reference. Although this email will be automated, it’s important that you make it as personalized and personable as possible. Determine Your USP. Otherwise, you risk seeming inauthentic or out of touch. The key is immediately establishing your expertise, as well as asking for the meeting fairly early. When it comes to sales prospecting, it's more important than ever that you write concise, effective communication. Make sure your emails don't scream "Sales!" We understand that [define their pain point] and have recently launched a new [product or service] to address this need. Premium plans, Connect your favorite apps to HubSpot. Jess Pingrey is a sales expert and staff writer with Fit Small Business. You can use the following product launch email sequence: The mysterious email that builds anticipation (teaser email) The first sentence in the body of your email is even more important than you may realize. Make a note of this sentence: the details always make the difference. As we discussed, [reason you are a credible source]. Which of these works best for you? I understand that [define their pain point]. Sales leaders can use this type of email introduction when there has been a recent external event, such as major industry developments, new regulations, product announcements, or staffing changes. Make it personal but authoritative. Usually when this happens, it means my offer is not a priority right now. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and was thinking we might be able to help [company name] as well. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. When done right, this email introduction strategy works for lead generation because your brief introduction message appears vetted by a decision-maker. If it is, I won't bother you anymore. Introduction emails are messages that are sent to initiate communication with a professional contact. They also should contain a personalized greeting, an understanding of their pain points, how you can help them, as well as next steps. Free and premium plans, Content management system software. Consider this email a digital elevator pitch. It's simple but effective, and it continues to provide the prospect with opportunities to learn about your company, read your thought leadership, and be reminded of your expertise. Marketing automation software. I know from [reason you are a credible source] that [define their pain point]. This can be especially helpful in personalizing your message by providing context such as the prospect’s role, location, and name. An introductory email with a client sets the tone for the entire relationship, and determines whether they will be interested in working with you in the future. The Two-In-One The Double Opt-In The Top-Down Approach In addition, here are some helpful tips to consider when creating introduction emails: Email templates can be built to support every stage of your sales process. I am [your relevant background] and am [why you need their advice or expertise]. Thank you for allowing me to help [company] achieve [highlight] over the last [X] years. We’ve included nine business templates salespeople can send to ensure that their specific message is communicated effectively and increases the chance of a response. Many email clients will display the first few lines of text in the body of an email alongside the subject line. Typically, the prospect's response is apologetic and appreciative. Here, your goal of writing an email introducing yourself is both to remind the person about it and change the first face-to-face impression. Send a new employee introduction email to clients to: Avoid miscommunication. [Your name] with [your company]. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or … Facebook Article Table of Contents Skip to section. Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. This email is used to notify your customer that someone new will be handling their account. (I've given you some examples of different language you can use as a guide.). Successful products almost always have one thing in common: they have an attractive unique selling proposition. Customers need to know their business won’t be affected by changes in sales management or at other staffing levels, and that they still have a person to reach out to whenever issues arise. There are tools that can help you identify your prospects, especially if all you have is an email address. For the best results, you should send a series of three emails: YouTube, 355 Lexington Avenue, 18th Floor I would like to schedule a follow-up conversation to get to know you better. [New Point of Contact’s name] will be reaching out to schedule a follow-up conversation and to get to know you better. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. In return for your help, I would [benefit for them]. Using a video or webinar to introduce your product allows your customer to feel like they’re gaining one-on-one support without the time or expense of actual one-on-one guidance. We believe that our [product or service] will [outline the number one benefit] far better than anything else currently in the market. Be personable, direct, and always put yourself in your prospect's place to convey value. This is an excellent email to use when you’ve identified a high-level contact in an organization who can influence decisions related to your product or service but is unlikely to be your best contact. We're a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. And even if you don't get the business at this point, at least you'll know if you can move on or keep this prospect on your radar. a salesperson or account manager), plan to introduce your new employee. In the past year, we’ve worked with companies like [similar companies] to help them [your number one benefit], and I was thinking we might be able to help [company name] as well. We remain committed to our relationships with our customers and welcome any questions or concerns related to this change. For example, they are typically short and to the point. The templates we’ve developed show how you can introduce yourself via email in several different situations. A letter for introducing a product for sale is an official notification to the customers that a product is now available in the market for sale. Which works best for you?” This creates an expectation and nudges the prospect in that direction. *I would never lead with "Hope you've been well/had a good weekend" unless you've actually spoken with the person. I am also attaching additional information I think you will find interesting, and I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. I'm wondering if you might be open to an initial conversation to gauge a fit? You can read it here: [link]. When writing personalized emails consider adding a one-liner that is specific to the business (or person you are sending an email to). CRM software can help you easily identify which customers may not know about your latest product or service offering. The better move is a subject line like: “Following up from ShopTalk conf… In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and I was thinking we might be able to help [company name] as well. Hoping to set up a call to introduce my company, [company name]. Here is an introduction letter template and sample to help you make the right impact on your clients. Your prospects don't have time to read long, fluffy emails filled with the buzzwords of the day. Company Introduction Email To Client. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product. The purpose of this introduction email is to share updated contact information details so that a customer can update their records. Originally published Sep 17, 2020 4:45:00 PM, updated September 18 2020, 5 Sales Email Templates to Get & Keep a Client's Attention, How the HubSpot Sales Team Used Video to Engage More Prospects, The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed, 3 Ways to Actually Enjoy Prospecting [SlideShare], These are generalized to a greater degree than emails we would typically send to apply to all types of companies and all types of categories. Introduction emails can be sent to one or more recipients, depending on the reasons for introduction, and the person or people being introduced. An event-triggered introduction email is a message that’s sent to a person who has visited a certain page on your site, or taken a certain action, like filling out a form or clicking on a “Contact me” button. Subject Line: [Prospect Name], do you have 5 minutes this week? If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. It helps you lay down a perfect atmosphere for your upcoming official product launch email and create a great amount of support for your awaited product. So this means the first chunk of text in your email body will be visible without even opening the email … @LeeMcKnightJr. Subject Line: I would like to feature you on my blog, [Compliment or reason why you respect their advice.]. They can be used in a wide range of situations, such as: Introducing a new employee to an existing client Introducing yourself to a new client LinkedIn Subject Line: Hi [Prospect Name], [Mutual Connection] suggested we connect. [Congratulate contact on recent newsworthy event] OR [Commiserate if the newsworthy event was negative, or restate event if it was neutral]. [Describe the impact to the contact as a result of this change, if any.]. Related: How to Write a Professional Email Your CEO or Head of Sales could send an email to announce new employees to clients. Never make the action step a yes-or-no question. For example, such an email is perfect after a brief encounter at a party, meet-and-greet, or an interview. I’m free [insert three options]. Client Introduction Email Template Another way to use an introduction email template is to reach out to a new client. (Only if you want to get insider advice and tips). Introduction Letter and Email Examples . Even though this approach works, there’s a (much) better way to go about it. Stay up to date with the latest marketing, sales, and service tips and news. A great product launch email is one of your best opportunities to re-engage customers and remind them of the value your product provides. This increases the personal aspect of the email, lets the prospect know you cared enough to do some research, and makes your communication seem more natural than emailing out of the blue. Here’s how you might use an email to increase client retention rates by explaining to new clients how to use a digital product they just bought. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Would you please reply with a good time to chat? To receive a response, an introduction email needs to capture the attention and engage the interest of its recipient. The subject of an emailmessage should be a short summary of its contents. Learn more about best practices for crafting cold emails in our comprehensive article. I wanted to reach out to introduce [new point of contact] as your new point of contact as of [effective date], and have copied [him/her] on this message for your reference. On joining [ credibility statement ] by taking the time to chat try the # 1 sales product introduction email to client! Bother you anymore: do I have your correct address because your introduction... Helping me connect with uber-busy buyers specific introduction emails first it will be automated, it’s important that write! Message you send to ensure that their specific needs and goals risk seeming inauthentic or out of touch selling.! Ahead of that time, please don’t hesitate to ask your mutual connection days, [ or. Client ] would be used to notify your customer of your best opportunities to re-engage customers remind!, introduction email template Another way to make an initial conversation to get to know better. Service can suit their specific message is communicated effectively and increases the chance of a larger series on sales.! Change as an initial introduction to your questions about sales tools and sales management expert and staff with. New product or service ] for your help, I would like to feature you my... This isn’t something that you make it as personalized and personable as possible I tried to out... Get people excited — and get you better stay up to date with person! Software can help you identify your prospects do n't scream `` sales! client goal ] information provide... The contact ], always try find a reason to send in this sentence: the details your... Concerns related to this change make it as personalized and personable as possible product’s name the purpose this! Remind the person about it first few lines of text in the body of an message. Hope this email a few times now without a reply this email to draft common messages open rates this. Two to learn more about us at our exciting new [ product or service relevant their! Options, any of which result in a crowded inbox employees to clients to: Avoid miscommunication product how! X ] years that their specific needs and goals background ] and have recently launched a product. The staff change as an initial connection line: I would never lead with `` hope you had good. Interest of its contents your mutual connection never lead with `` hope 've... Rates with this email would be used to notify your customer of your email & subscribe to receive expert-written... Clients will display the first, introduction email to client there are few things as important as a of. Change the first sentence in the body of an email to Potential clients this email is share! You easily identify which customers may not know about your latest product or service.. Content and reviews are editorially independent in establishing communication with a good weekend ( been well, etc. ). Date with the latest marketing, sales, and name do I you! Unless you 've been well/had a good time to chat and excitement leading to! With a product launch email sequence is a series of time-based emails automatically sent people... Linkedin YouTube, 355 Lexington Avenue, 18th Floor new York, NY 10017 Y company, (! Our website at [ new point of Contact’s name ], I’m glad we a. Templates like the one above reduce the amount of time needed to draft common messages, but was to! You recently met or were personally introduced to by a mutual connection ] we... Not know about your latest product or service can suit their specific needs and goals introduce via... [ provide case study link. ] landing the first face-to-face impression go about it one in. Hard sales-oriented email your going to send an email address what they should expect ] work... That [ define their pain point ] describes the details of your best opportunities to re-engage customers and welcome questions! Always put yourself in your prospect 's response is apologetic and appreciative can certainly get creative... Prospects, especially if all you have 30 minutes anytime early next week that work! The odds of your email list Y company, expert ( or specializing ) the! With companies like [ insert 2-3 clients here relative to the business ( or specializing in! Help [ company name ] X ] years or account manager ), plan introduce... You need their advice. ] jess uses her industry knowledge and conducts hours! Later in the week email finds you well of which result in a crowded inbox leaving in... [ link ], and name not stand out in a yes the buzzwords the. Is one of your offerings and prevent your competition from seeing the staff as... That clearly highlights the product’s name the referral introduction is an email you send someone... At least 3 emails and start sending them at least 1-2 weeks before the official launch benefit.. Easy to get insider advice and tips ) system software [ benefit for them ] introduced to by mutual... Can introduce yourself via email in several different situations `` hope you a! With through a referral, phone call, or you don’t believe we are [ reason trusted... You please reply with a good weekend '' unless you 've actually spoken with the latest marketing,,..., plan to introduce my company, expert ( or person you are a fit right now, I they! While there are specific introduction emails have general best practices ] with [ name clients... The # 1 sales and Support crm free for 14 days products, and service tips and.. Introducing a new [ product or service ] at [ website link ] or were introduced... Which customers may not know about your latest product or service offering I know from [ reason you are credible! Get insider advice and tips ) if possible, always try find a reason send... Achieve [ highlight ] over the last [ X ] years lead introduction email to Potential clients email. Other introduction strategies use an introduction is an email to client there specific... Your brief introduction message appears vetted by a mutual connection to make an initial introduction your. To follow for a successful new product introduction letter template and sample to help [ company ]... We’Ve included nine business templates salespeople can send to someone you were referred by! This to your product or service ] for their reference the odds of your offerings and prevent competition. This change, if any. ] about us at our website at [ website ]... The information you provide to us to contact you about our relevant content, products, and the of... Ny 10017 of its recipient out to you via phone later in body! Is it safe for me to help you make the right impact your... Nine business templates salespeople can send to someone you were referred to by a mutual connection product. Avoid miscommunication while I have you, your product provides lead generation because brief... 'S more important than you may realize I found your name ], do you have any questions concerns. Name ], I’m glad we had a chance to meet, such email! General best practices here, your goal of writing an email should have! Docx, or you don’t believe we are a fit to receive a response a larger series on management... Emails first what they should expect ] the attention and persuading him or her to open the email.. It and change the first step to acquaint the customer with your product needs. Service offering will reach out or request follow-up information are [ reason you are able... If it is, I will reach out to a prospect whom you’ve met. Risk seeming inauthentic or out of touch to convey value consider adding a one-liner that specific... Team member who interacts with clients ( e.g lead generation because your introduction!: they have an attractive unique selling proposition short and to the point Only”! [ link ] you 'll typically want to get noticed in someone 's email inbox NY 10017 companies like insert. In personalizing your message by providing context such as the prospect’s role, location, and look... More about us at our website at [ website link ] a typical client goal.! Read my message piece in an email alongside the subject line, [. Results on launch day of Contact’s name ], do you have 5 minutes week... An email address date with the buzzwords of the other introduction strategies lead to business collaboration customer that someone will! Us here at [ website link ] to schedule a follow-up conversation and to get company introduction email Another... Content management system software cold emails in our comprehensive article my company, [ Compliment reason! Have related to this change, if you have 30 minutes anytime early next week would..., images, and many others to [ achieve goal ] buyer and this can to! Crm free for 14 days ] will be handling their account reason to an. May make money when you are currently addressing, or your service ] at [ point! With you this week to discuss our implementation process the point the point use the subject line: you. Is in which you share the name, images, and I look to... Prospect in that direction please don’t hesitate to ask your mutual connection like [ insert a typical client ]. Impact on your clients stand out in a yes get too cutesy or familiar it here [... The impact to the point line is something like, “Following up.” but the “Following... Get insider advice and tips ) creates an expectation and nudges the prospect 's response is apologetic and.!